Local SEO

Get found when people search for your service nearby.

When someone searches "near me" or for your service in your city, Google shows the map and the profiles first. We work to get you up there: on Google Maps, in the Google profile and in the searches in your area. It's the channel that brings the most local clients to a neighbourhood business.

5,0 ★
rating on Google
+10
websites last quarter
5 countries
Spain and four more
The theory

How Google decides who to show on the map.

For local results, Google explains in its own help pages that it ranks profiles by three things: relevance, distance and prominence. Knowing what they are helps you understand what we work on so you show up when people search nearby.

Relevance

That your profile and your website say clearly what you offer and where, in the same words your client types. If they search for "physiotherapist in Getafe", you have to make it clear that's you.

Distance

Google measures how close you are to the person searching. You don't control that, but you can have your area, categories and phone number set up properly so it takes you into account at the right moment.

Prominence

How well known you are: reviews, mentions and presence. It's what depends most on time and work done well, and where a cared-for profile shows most against a forgotten one.

Your reviews

They count in what Google shows and in what the person decides. 3 out of 4 read reviews before choosing a neighbourhood business: a profile with real reviews makes you look more trustworthy.

In practice

How we do it, step by step.

We turn those factors into concrete work on your local presence. This is what we touch.

01

Google profile tuned up

We complete and organise your Google Business Profile: category, area, hours, services and photos, all consistent with your website. It's what gets you onto the map and into the local block. We work on it in depth in your Google profile.

02

Reviews and local signals

We set up the system to ask for real reviews at the right moment and look after the local signals (NAP: name, address and phone the same everywhere). A complete profile makes people see you as 2.7 times more trustworthy. No fake reviews: Google penalises them.

03

Local SEO by city and by sector

We prepare pages by area and by trade so you show up when people search for your service in your city: Getafe, Madrid or your sector. And we leave the technical base healthy, which is what SEO takes care of.

The numbers

Why local fills the diary.

Local search isn't a small niche: it's a good part of what people type on their phones, and with very high intent to buy. These figures come from studies of real searches, not from our opinion.

Get your website audit ↗

46%

of Google searches have local intent: people are looking for something they have nearby. Figures compiled by Backlinko.

76%

of people who search "near me" on their phone visit a business within 24 hours. The hurry works in your favour if you show up. Backlinko.

2.7×

more trustworthy you look with a complete Google profile than with a half-done one. What isn't seen isn't chosen. Backlinko.

By intent

What your local client types.

No two people search the same way. We organise the work around what people write when they're looking for something nearby, and we place your profile and your website where it makes sense for you.

They search "near me"

They type "[your service] near me" on their phone and about to decide. We work on your profile and your area so you show up on the map right at that moment.

They search your city

They type "[your service] in Getafe" or "best in the area". We prepare pages by city for each of your areas: Getafe, Madrid and more.

They search your sector in your area

They type "psychologist in Getafe" or "dental clinic nearby". We cross area and trade: psychologists, dental clinics or physiotherapists.

How it fits with the rest

The map is one piece; the whole channel is bigger.

Local SEO gets you onto the map and into the searches in your area. For it all to add up, it leans on two other pieces we work on separately, without overlapping.

  • SEO: the technical base and the content to show up across all of Google, not just in your area
  • Your Google profile: the profile that decides a good part of your local calls
  • A fast website to send whoever taps your profile to, almost always from their phone
Get your website audit →
Google map · local blockWhere your neighbour looks for you.
The upside

Why it's worth it.

Showing up on the map isn't a one-off expense, it's a presence that stays and works for you every day. What you see here we apply with real clients, like annapsi and FIPSI Sevilla, and on projects across Spain and four other countries.

It makes the phone ring

The local client who finds you on the map is usually about to call or visit. They arrive warm and looking for you.

It grows with each review

Every real review adds to your prominence and brings you closer to the next visit. What you gain stays and keeps bringing people in.

You play on home ground

In local you compete with those in your area, not with the whole internet. With the profile tuned up, fighting for the map of your neighbourhood is within your reach.

FAQ

What people usually ask.

And if you still have one, write to us: we reply within 24 h.

Talk to us →
What's the difference between local SEO and SEO?
SEO works on your whole website so you show up on Google for any search. Local SEO focuses on the map, the profile and the searches in your area —"near me" or "in your city"—. If you have neighbourhood clients, they go hand in hand.
Do I need a physical location or a visible address?
Not always. Google allows profiles for businesses that go to the client (no shopfront), with your service area instead of the exact address. We set it up to suit your case in the Google profile.
How soon do I show up on the map?
Tuning up the profile shows sooner than general SEO: it usually moves within weeks. What takes time is earning prominence with real reviews. It's consistency, not a one-day trick.
Do you guarantee me the top spot on the map?
No, and be wary of anyone who promises it. Nobody controls each person's distance. What we do is work well on relevance and prominence, which are what depends on us, and show you the progress with data.
Can I speed it up with bought reviews?
It's not worth it. Fake reviews are penalised by Google and they show. We work with the Veracity Guard: we set up the system to ask for real reviews at the right moment, which is what actually adds up.
How do I know it's working?
We show you with data. In your profile you can see the calls, the directions and how people find you; in Google Search Console, your local searches. If you like, we go over it together on a 15-minute call.

Shall we start getting you found nearby?

We do a free audit of your profile and your local presence, and tell you where to start. No strings attached.

Get your website audit ↗Book 15 min ↗