7 mistakes that stop your website from selling (and how to fix them)

The seven mistakes that hold a website back the most

• It takes too long to load. If your website takes more than 3 seconds, half your visitors have already left. Speed comes first.
• It doesn't look right on mobile. Most of your clients look at you from their phone on the sofa. If it looks bad there, it doesn't matter how pretty it is on a computer.
• It's not clear what you do. If someone lands and, within five seconds, doesn't get what you sell and why you, they leave. Speak plainly and simply.
• There's no clear call to action. A «contact us» lost right at the bottom won't do. Add visible buttons: call, message on WhatsApp, request a quote.
• Zero trust. With no reviews, no real photos, no contact details, people won't buy from someone they don't know. Show yourself.
• Copy that doesn't connect. Catalogue phrases that say nothing. Write the way you talk to a client in your business.
• Nobody finds it on Google. A gorgeous website that doesn't show up in search is like a shop in a dead-end alley.

Do any of these sound familiar? The good news is that they can all be fixed.