Your website, your data and your brand online are controlled by you… or by your agency. These are the eight keys that should always be on your keyring.
From your identity to your data history: this is what’s worth having in your name, and what to demand in each case.
Your brand’s name online. According to ICANN, the registered holder is the only legal owner: it must be your company.
The house where your website lives. Have access to the account or, at the very least, your own external backups.
An «editor» profile publishes a post; the administrator one gives you real freedom to switch providers or change course.
Whoever controls the admin email controls the «password reset» for everything. The Workspace or Microsoft 365 invoice, in your name.
Paid builders, plugins and themes: know which license they run under so they keep updating if you change teams.
Under GDPR, you are the data controller; the agency only processes it. That history is your commercial memory.
Google is clear: the business owner should be the primary owner. The agency comes in as an invited manager.
Your pixel and your ad account —what learns who buys from you— should live in your own Business Manager.
Count how many you can tick with a yes. Your score runs from 0 to 8:
8 of 8: congratulations, your digital business is truly yours. Between 5 and 7: you’re missing an important key. Fewer than 5: right now someone has more control of your business than you do. The good news: almost everything can be recovered.
Ask us for the audit of your website and we’ll tell you, specifically, what to recover and where to start.
Get your web audit ↗Tell us what you want to achieve and we’ll tell you where to start, no strings attached.