Social media and content

Social media and content that keep you top of mind.

People buy from those they already know. We post consistently, week after week, so that the day they need what you do, the first name that comes to mind is yours.

5,0 ★
rating on Google
+10 websites
last quarter
5 countries
Spain and four more
The theory

Why social media brings you clients.

The sale starts long before anyone messages you. Here's why, plainly.

They buy from people they know

People hire someone who already sounds familiar and feels trustworthy. Social media builds that trust before they need you.

On their mind on the key day

When the need appears, they remember whoever had been showing up for months with useful things.

Consistency, not a one-off viral

A video that blows up one day doesn't change your business. Posting every week for months does.

It walks them to the message

Content stays with each person from the moment they discover you until they decide to message you.

In practice

How we run your social media.

Social media at binoma is run by Estefi, co-founder of the studio, with a plan built around your business and a real person behind it who responds.

01

Estefi runs it

Estefi, co-founder of the studio, takes care of your content. She understands your business, talks with you every month and brings judgement to what gets published.

02

A plan built for you

Before we post, we define your content pillars and a calendar that can be sustained. You know what goes out, when and why.

03

Content that adds up

Pieces that show what you know and build trust, in the formats that work best on each network. Every month we tell you what moved.

The plan

A content plan made to measure.

Content marketing done sensibly: clear pillars, a realistic calendar and the formats that work best for what you sell.

We listen first

We start with your business and who buys from you. That's where the topics worth talking about come from.

Content pillars

Three or four fixed themes that set you up as a go-to: what you teach and the questions you answer for your client.

A sustainable calendar

A pace you can keep month after month, without a sprint and then vanishing.

The formats that work

Reels and short video, carousels, stories and text for LinkedIn. We choose based on your network and your audience.

Where and with what

Social media for businesses like yours.

We work where your clients actually are and plan it with proper tools, so nothing is left to improvisation.

Instagram

Reels, carousels and stories. The shop window for local businesses, health, aesthetics or training.

LinkedIn

The network for building authority in B2B. Text and documents that put you in front of the decision-maker.

TikTok

Short video to reach people who don't know you yet, when it fits your business.

Proper tools

We schedule, publish and measure with Meta Business Suite and tools like Metricool or Buffer.

The numbers

Why this sells, with data.

Public, verifiable figures, with the source next to each one so you can check them. Not a single inflated number of ours.

5.24 billion

people already use social media, 63.9% of the planet. That's where your client is, spending time every day. Source: DataReportal · Digital 2025

39.7 million

use social media in Spain, 82.9% of the population. Almost your entire market, in one place. Source: DataReportal · Spain 2025

Half

of adult users go on social media to get to know brands better and see what they post (50%). Source: DataReportal · Digital 2025

68%

follow brands mainly to keep up with their new products and services. Source: Sprout Social Index (via Marketing Dive)

88%

trust a recommendation from someone they know over any advert. Consistency on social media builds that word of mouth. Source: Nielsen

The upside

What you gain along the way.

Being present every week gives back more than it seems.

They remember you and choose you

When the moment to buy arrives, your name is already on the table ahead of the competition.

An audience that's yours

You build an audience of your own that follows you. You stop depending only on paying every time you want to reach someone.

It strengthens everything else

Your website, your Google ranking and your ads all perform better when your brand already sounds familiar to people.

FAQ

What people usually ask.

And if you still have one, write to us: we reply within 24 h.

Talk to us
Which networks do you post on?
The ones your clients are on, not all of them at once. We usually start with one or two (Instagram, LinkedIn or TikTok, depending on your business) and look after them properly.
How often do you post?
We set a pace that can be sustained over time and we stick to it. It's worth more to post every week for months than to drop ten pieces at once and disappear.
Do I have to appear or film?
Only if you feel like it. There are formats where you appear, which tend to connect really well, and others where it isn't needed. We adapt to whatever you're comfortable with.
Does it help if I already have a website?
Yes, and they help each other. Content brings people to your website, and a well-built website turns those visits into clients. We build websites like annapsi's and FIPSI Sevilla's with that in mind.
What are content pillars?
They're the three or four fixed themes you post about. They give you coherence and make people understand why it's worth following you. We define them with you at the start.
How do you know it's working?
We look at what really matters: reach, saves, the messages you get and the visits that move from social media to your website. Every month we give you a clear read, compared with the starting point.
Do you only work in Getafe?
We're based in Getafe, but we run social media for clients in several countries. It's managed remotely and in Spanish, with the odd short meeting when needed.

Shall we start building your place in their mind?

Tell us about your business and we'll tell you where to start with social media, no strings attached.

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